The new generation of caregivers differ from the Baby Boomers and these differences will impact everything.
Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. Her recent research, Hacking Longevity, was sponsored by AARP, P&G Ventures, GreatCall, and Wells Fargo Advisors. Lori was named one of Next Avenue’s Influencers in Aging for 2017. Her book, The Grandparent Economy is a National Mature Media Award winner. She serves as Co-Producer of What’s Next Boomer Business Summit and The Silicon Valley Boomer Venture Summit.
Lori is the former president of Continuum Crew and Crew Media, owner of Eons.com. She was president of J. Walter Thompson’s Boomer division, JWT BOOM. Prior to that she led client service for Age Wave Impact. Lori has more than 30 years of advertising, public relations and strategic planning experience. She serves on the advisory board of several start-ups and nonprofits. A sought‐after speaker, Lori has presented research, trends and analysis about mature consumers and the longevity marketplace to more than 200 conferences and events in the United States, the United Kingdom and Europe.
Moderator: Betty Meredith, CFA, CFP®, CRC®, Int’l Retirement Resource Center
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